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Commercial and Brand Photography
DISCERNING | TIMELESS | NUANCED | INTENTIONAL | GENUINE
Elevate your brand with Irina Hulse Photography—where bespoke photography, video, and branding services meet intentional storytelling to capture your unique identity.
Specialising in equestrian brands globally, we create stunning visuals—from lifestyle campaigns and product shoots to slow-motion reels and social media content—that captivate your audience and leave a lasting impact.
We make the process effortless—handling every detail so you don’t have to. When you work with us, there’s no stress, no guesswork—just exceptional results that solve your content needs and bring your vision to life seamlessly
Projects include:
Boeing // Worldwide | Godspeed Sport Horses // Chicago IL | LuLu Lemon // World Wide | TKF Equestrian // Chesterfield MO // Clayco // St. Louis MO x World Wide | HDA Architects // St. Louis MO | Alequi Equestrian // Sweden | Amazon // World Wide |Arenas Saddles // World Wide | Equisite Elements of Style // Wellington FL
Irina Hulse Photography is proud to offer premium photo and video services, alongside expert branding and web design for businesses of all sizes—with a specialisation in serving equestrian clients globally. Our approach is entirely bespoke, blending lifestyle photography with intentional storytelling to authentically capture your brand’s essence and showcase its unique identity.
From meticulously styled lifestyle or studio shots of your products—such as clothing, accessories, and bespoke collections—to beautifully curated lifestyle photo and video shoots for specific campaigns—including equestrian brands, show barns, architecture, and stunning brands—we work closely with business owners and marketing teams to deliver high-quality, striking visuals that leave a lasting impact on your audience.
We also specialise in creating dynamic content tailored for social media, including slow-motion video reels and scroll-stopping visuals, as well as polished marketing assets designed to elevate your brand’s presence across all platforms.
Whether it’s lifestyle, product, equestrian events, corporate gatherings, grand openings, headshots, or social media campaigns, we are dedicated to helping you connect with your ideal client and bring your vision to life.
Stop stressing over content creation and design—focus on what matters most:
Growing your business and connecting with your clients. Let us handle the visuals, so you can stay in your zone and thrive
Do you ever feel...
Running out of fresh, high-quality visuals to post across social media and marketing platforms.
CONTENT FATIGUE
Difficulty cutting through the noise of competitors and capturing the attention of your target audience.
STRUGGLING TO STAND OUT
Inconsistent branding across platforms that confuses the audience rather than building recognition.
LACK OF VISUAL CONSISTANCY
Creating content that doesn’t resonate or attract your ideal customers.
DIFFICULTY CONNECTING WITH THE RIGHT AUDIENCE
Business owners juggling multiple responsibilities with no time to plan and execute photo and video content.
NO TIME FOR CONTENT CREATION
Struggling to create posts that feel engaging and authentic, resulting in low engagement.
UNINSPIRING SOCIAL MEDIA PRESENCE
An unclear brand story can leave your audience feeling disconnected and uncertain about what you stand for. We bring clarity and cohesion through stunning visuals and thoughtful content, ensuring your brand’s message is unmistakable and resonates with the right audience
UNCLEAR BRAND STORYTELLING
Your brand’s essence is more than just a logo or product—it’s the story, values, and experience that set you apart. Without the right visuals, your true identity can get lost.
INADEQUATE REPRESENTATION OF YOUR BRAND'S ESSENCE
THE PROCESS
1
DISCOVERY
Our complimentary discovery call brings your vision to life. We’ll explore your goals, define what makes your brand unique, and map out how to showcase it through powerful branding and bespoke visuals—helping you tell your story with authenticity and purpose
3
SESSION
Your session is designed to be a seamless and enjoyable experience. Professional yet laid-back, it’s a collaborative process where we guide you every step of the way—removing the guesswork so you can feel confident and relaxed. Every detail is thoughtfully crafted to capture authentic moments that stay true to your brand’s essence, making the entire experience stress-free, rewarding, and uniquely yours
2
PLANNING
Planning your session is all about bringing your vision to life seamlessly. We’ll work together to select the perfect locations, styling, and shot list to ensure every detail reflects your brand and captures your unique story
4
DELIVERY
Your final images and videos are delivered in a private, easy-to-access gallery, ready for you to download and use freely across digital and print. With full commercial licensing, there are no logos, watermarks, or usage limitations—your content is entirely yours to showcase your brand without restrictions.
PACKAGE OPTIONS
STUDIO IMAGERY
With our in-house studio, professional lighting, and seamless backdrops, we create crisp, white-background imagery that’s perfect for showcasing products with precision and style. We’re fully equipped with top-tier gear to ensure flawless results, and if there’s anything additional you require, we’ll ensure it’s sourced and ready—so you can rely on a smooth, professional experience from start to finish.
GOLD: $1500
HALF-DAY shooting
Access to network of models
Personalised password-protected gallery
Full commercial usage rights without limitations
PRODUCTS SHIPPED DIRECTLY TO IRH PHOTO
ESSENTIAL: $750
1-2 hours of shooting
Access to network of models
Personalised password-protected gallery
Full commercial usage rights without limitations
PRODUCTS SHIPPED DIRECTLY TO IRH PHOTO
LIFESTYLE IMAGERY
Created for discerning brands looking to elevate their visual storytelling, our lifestyle package offers an unparalleled, client-centred experience. With extensive expertise working with brands of all sizes—from boutique apparel labels to large-scale commercial ventures—we craft bespoke, natural imagery that reflects the essence of your products and brand identity.
From the initial concept to the final delivery, every detail is meticulously curated to ensure a seamless, luxury experience. Whether it’s apparel, homewares, or bespoke collections, our approach blends artistry and strategy, delivering captivating visuals that exude authenticity and resonate with your audience.
This is more than a photoshoot—it’s a tailored collaboration designed to bring your brand’s vision to life to the highest standard.
PLATINUM: $2500 +
AN ALL INCLUSIVE EXPERIENCE
8 Hours of shooting
200+ edited images and colour graded videos
Access to a network of models and locations
Colour-graded video clips
Private video gallery
Personalised password-protected photo gallery
Full commercial usage rights without limitations
For out-of-town shoots, travel and accommodation arrangements will be coordinated in advance, with associated costs to be covered by the client.
Assistance with making any necessary arrangements can be provided to ensure a smooth and seamless experience
GOLD: $1500 +
HALF-DAY of shooting
100+ edited images and colour graded videos
Access to a network of models and locations
Colour-graded video clips
Private video gallery
Personalised password-protected photo gallery
Full commercial usage rights without limitations
For out-of-town shoots, travel and accommodation arrangements will be coordinated in advance, with associated costs to be covered by the client.
Assistance with making any necessary arrangements can be provided to ensure a smooth and seamless experience